The "BMW Joy is Futureproof"
TV commercial debuted during the 2011 Winter Olympics
The 60-second “Tunnel” spot, depicts the futuristic-looking BMW Vision EfficientDynamics Concept Vehicle
driving through a dark tunnel, its image giving way to glimpses of vehicles in BMW’s product line-up as it darts in and out of shadows. At the other end of the tunnel, the entire product portfolio emerges into full daylight and the video cuts to smiling drivers behind the wheels. A voice over intones, “Every BMW is created with EfficientDynamics – technologies that maximize the joy of driving and make us the most fuel-efficient luxury car company in America.”
The lights in the tunnel goes exactly with the morphing of the car and help create the transition.
This commercial is the creative inspiration
that we at KWIKFILMS
need to push us to the next level.