Third party camera lens company Sigma announced 5 new camera lenses at PMA 2010 including a prime 85mm f1.4. The prices and release dates aren't available at the moment. Here's a brief list of the new camera lenses:

85mm f1.4 EX DG HSM: Medium telephoto lens for full-frame cameras. On a crop sensor, it will look like a 127.5mm lens. It has a round, 9-blade diaphragm to ensure you get plenty of appealing blur in the background of portraits. It also has a rear focus system and the Super Multi-Layer Coating to help cut down on just about every type of distortion.

17-50mm f2.8 DC OS HSM: A standard zoom lens for crop sensor cameras with Optical Stabilizer function. Their Optical Stablizer (OS) claims up to four extra stops of stability

8-16mm f4.5-5.6 DC HSM: This is the lens I'm quite excited about. It's a super wide lens for crop sensor cameras. This lens gives photographers the equivalent of a 12-24mm lens. Distortion is corrected by a hybrid aspherical lens and two glass mold elements.

70-200mm f2.8 EX DG OS HSM: Telephoto zoom with Optical Stabilizer, made for full-frame cameras, compatible with Sony and Pentax with image sensor shift anti-shake system. Inside are two FLD elements and three SLD elements to cut down on color aberration.

50-500mm f4.5-6.3 DG OS HSM: Not as wide of an aperture, but it’s got a huge range. Inside are four Special Low Dispersion glass elements (rather than the FLD)and a Super Multi-Layer coating is applied to reduce ghosting.